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Branding with brains : the science of getting customers to choose your company /

by Walvis, Tjaco.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, 2010Description: xv, 244 p. : ill. ; 24 cm.ISBN: 9780273719953 (pbk.); 0273719955 (pbk.).Subject(s): Branding (Marketing) -- Psychological aspects
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.1255 W368 2010 (Browse shelf) Available 00000357
Total holds: 0


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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