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Marketing myopia /

by Levitt, Theodore.
Material type: materialTypeLabelBookSeries: Harvard business review classics.Publisher: Boston, Mass. : Harvard Business Press, c2008Description: v, 90 p. ; 17 cm.ISBN: 9781422126011; 1422126013.Subject(s): Marketing | Customer relations
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415 L4832 2008 (Browse shelf) Available 00000318
Total holds: 0

Originally published in Harvard Business Review, 2004.

Includes bibliographical references (p. 81-82).


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG