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Marketing 3.0 : from products to customers to the human spirit /

by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2010Description: xv, 188 p. : ill. ; 24 cm.ISBN: 9780470598825 (hbk.); 0470598824 (hbk.).Subject(s): Marketing
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

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HF5415 K68 2010 (Browse shelf) Available 00000304
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HF5415 K636 2014 c.3 Principles of marketing / HF5415 K636 2014 c.4 Principles of marketing / HF5415 K6361 2017 Principles of marketing : HF5415 K68 2010 Marketing 3.0 : HF5415 K683 2013 Market your way to growth : HF5415 K848 2012 Contemporary marketing / HF5415 L2623 2012 Essentials of marketing /

Includes bibliographical references and index.


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