Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first /
by
Tasner, Michael Scott
.
Material type: 
BookPublisher: Upper Saddle River, N.J. : FT Press, c2010Edition: 1st ed.Description: xxvii, 224 p. ; 22 cm.ISBN: 9780137081097 (hardback : alk. paper).Subject(s): Internet marketing | Web 3.0
Contents:
The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 T37 2010 (Browse shelf) | Available | 00000337 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.1265 S54 2012 Social media marketing for dummies / | HF5415.1265 S615 2013 Emarketing excellence : | HF5415.1265 S774 2012 E-marketing / | HF5415.1265 T37 2010 Marketing in the moment : | HF5415.1265 T52 2011 The McGraw-Hill 36-hour course : | HF5415.1265 V65 2013 The viral video manifesto : | HF5415.1265 W36 2012 The rebel's guide to email marketing : |
Includes indexes.
The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG