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Introduction to Electronic Commerce and Social Commerce /

by Turban, Efraim [author.]; King, David [author.]; Outland, Jon [author.]; Whiteside, Judy [author.].
Material type: materialTypeLabelBookSeries: Springer Texts in Business and Economics.Publisher: Cham : Springer International Publishing : Imprint: Springer, 2017Edition: 4th ed. 2017.Description: xxv, 435 p. : col. ill. ; 29 cm.ISBN: 9783319500904.Subject(s): Business | E-business | E-commerce | Electronic commerce | Management information systems
Contents:
Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5548.32 T86 2017 (Browse shelf) Available 00025797
Total holds: 0
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HF5548.32 R393 2004 Introduction to e-commerce / HF5548.32 S285 2014 E-commerce operations management / HF5548.32 S644 2010 Net profit : HF5548.32 T86 2017 Introduction to Electronic Commerce and Social Commerce / HF5548.32 T87 2011 Introduction to electronic commerce / HF5548.325 C6 D542 1999 數碼香港 : HF5548.34 S35 2012 Fast shopper, slow store :

Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

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