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International marketing /

by Cateora, Philip R; Gilly, Mary C; Graham, John L; Money, R. Bruce (Richard Bruce) [author.].
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Education, c2016Edition: 17th ed.Description: xxxiii, 662 p. : col. ill. ; 28 cm.ISBN: 1259253066; 9781259253065.Subject(s): Export marketing | International business enterprises
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF1416 C375 2016 (Browse shelf) Available 00025852
Total holds: 0

Includes bibliographical references and indexes.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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