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Marketing : the basics /

by Moore, Karl; Pareek, Niketh.
Material type: materialTypeLabelBookSeries: The basics.Publisher: London ; New York : Routledge, 2010Edition: 2nd ed.Description: 240 p. : ill. ; 21 cm.ISBN: 9780415778992 (hbk.); 0415778999 (hbk.); 9780415779005 (pbk.); 0415779006 (pbk.); 9780203870341 (ebk.); 0203870344 (ebk.).Subject(s): Marketing -- Management | Marketing research | Consumer behavior -- Research | Export marketing -- Management
Contents:
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.13 M664 2010 (Browse shelf) Available 00000554
Total holds: 0

Includes bibliographical references and index.

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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