Marketing : the basics /
by
Moore, Karl
; Pareek, Niketh.
Material type: 
BookSeries: The basics.Publisher: London ; New York : Routledge, 2010Edition: 2nd ed.Description: 240 p. : ill. ; 21 cm.ISBN: 9780415778992 (hbk.); 0415778999 (hbk.); 9780415779005 (pbk.); 0415779006 (pbk.); 9780203870341 (ebk.); 0203870344 (ebk.).Subject(s): Marketing -- Management | Marketing research | Consumer behavior -- Research | Export marketing -- Management
Contents:
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M664 2010 (Browse shelf) | Available | 00000554 |
Total holds: 0
Includes bibliographical references and index.
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG