Thinking in new boxes : a new paradigm for business creativity /
by Brabandere, Luc de; Iny, Alan.
Material type:
BookPublisher: New York : Random House, [2013]Edition: International ed.Description: xiii, 330 p. : ill. ; 25 cm.ISBN: 9780553841190.Subject(s): Creative ability in business | Creative thinking | New products | Diffusion of innovationsSummary: Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD53 B7125 2013 (Browse shelf) | Available | 00026939 |
Total holds: 0
Includes bibliographical references and index.
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG