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Do you want to keep your customers forever? /

by Pine, B. Joseph; Peppers, Don; Rogers, Martha.
Material type: materialTypeLabelBookSeries: Harvard business review classics: Publisher: Boston, Mass. : Harvard Business Press, c2009Description: v, 85 p. ; 17 cm.ISBN: 9781422140277 (pbk.); 142214027X (pbk.).Uniform titles: Harvard business review.Subject(s): Customer equity | Customer loyalty | Customer services
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.527 P56 2009 (Browse shelf) Available 00000807
Total holds: 0

"Originally published in Harvard business review in March 1995"--T.p. verso.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG