Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /
by
Cato, Mac
.
Material type: 
BookPublisher: Beverly : Rockport, c2010Description: 208 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9781592535170; 1592535178.Subject(s): Branding (Marketing) | Consumer behavior | Identity (Psychology) | Emotions -- Social aspects | Communication in marketing | Creative ability in businessOnline resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 C38 2010 (Browse shelf) | Available | 00000850 |
Total holds: 0
Includes bibliographical references.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG