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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /

by Cato, Mac.
Material type: materialTypeLabelBookPublisher: Beverly : Rockport, c2010Description: 208 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9781592535170; 1592535178.Subject(s): Branding (Marketing) | Consumer behavior | Identity (Psychology) | Emotions -- Social aspects | Communication in marketing | Creative ability in businessOnline resources: Table of contents only | Publisher description | Contributor biographical information
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.1255 C38 2010 (Browse shelf) Available 00000850
Total holds: 0

Includes bibliographical references.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG