Manager's guide to marketing, advertising, and publicity /
by
Callen, Barry
.
Material type: 
BookSeries: Briefcase book: Publisher: New York : McGraw Hill, c2010Description: xviii, 250 p. : ill. ; 23 cm.ISBN: 9780071627962 (pbk.); 0071627960 (pbk.).Other title: Marketing, advertising, and publicity.Subject(s): Marketing | Advertising | Publicity
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 C2535 2010 (Browse shelf) | Available | 00000873 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415 B54 2010 The big book of marketing : | HF5415 B59 2014 Principles & practice of marketing / | HF5415 B6336 2013 Essentials of marketing / | HF5415 C2535 2010 Manager's guide to marketing, advertising, and publicity / | HF5415 C54248 2013 Drucker on marketing : | HF5415 C87 2013 Customer-centric marketing strategies : | HF5415 D366 2013 Measuring marketing : |
Includes index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG