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Marketing planning : where strategy meets action /

by Sorger, Stephan.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, c2012Description: xxv, 323 p. : ill. ; 23 cm.ISBN: 9780132544702 (alk. paper); 0132544709 (alk. paper).Subject(s): Marketing -- Management | Strategic planning
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.13 S637 2012 (Browse shelf) Available 00000926
Total holds: 0

Includes bibliographical references and index.

The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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