Marketing planning : where strategy meets action /
by
Sorger, Stephan
.
Material type: 
BookPublisher: Boston : Pearson, c2012Description: xxv, 323 p. : ill. ; 23 cm.ISBN: 9780132544702 (alk. paper); 0132544709 (alk. paper).Subject(s): Marketing -- Management | Strategic planning
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 S637 2012 (Browse shelf) | Available | 00000926 |
Total holds: 0
Includes bibliographical references and index.
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG