Sales promotion : how to create, implement & integrate campaigns that really work /
by
Mullin, Roddy
.
Material type: 
BookPublisher: Philadelphia : Kogan Page Limited, 2010Edition: 5th ed.Description: xviii, 262 p. : ill. ; 24 cm.ISBN: 9780749457044; 074945704X; 9780749460051 (ebk); 0749460059 (ebk).Subject(s): Sales promotion | MarketingOnline resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5438.5 M85 2010 (Browse shelf) | Available | 00000957 |
Total holds: 0
Includes index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG