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Sales promotion : how to create, implement & integrate campaigns that really work /

by Mullin, Roddy.
Material type: materialTypeLabelBookPublisher: Philadelphia : Kogan Page Limited, 2010Edition: 5th ed.Description: xviii, 262 p. : ill. ; 24 cm.ISBN: 9780749457044; 074945704X; 9780749460051 (ebk); 0749460059 (ebk).Subject(s): Sales promotion | MarketingOnline resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5438.5 M85 2010 (Browse shelf) Available 00000957
Total holds: 0

Includes index.

Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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