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Marketing IT products and services /

by Keyes, Jessica.
Material type: materialTypeLabelBookPublisher: Boca Raton, FL : CRC Press, c2010Description: xviii, 324 p. : ill. ; 25 cm.ISBN: 9781439803196 (hardcover : alk. paper); 1439803196 (hardcover : alk. paper).Subject(s): Marketing | Information technology -- Management | Industrial management
Contents:
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415 K464 2010 (Browse shelf) Available 00000977
Total holds: 0

Includes bibliographical references and index.

Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.


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Lee Yan Fong Library
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