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Global marketing : contemporary theory, practice, and cases /

by Alon, Ilan; Jaffe, Eugene D; Vianelli, Donata.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill/Irwin, c2013Description: xxi, 602 p. : ill., maps ; 26 cm.ISBN: 9780078029271 (pbk. : alk. paper); 0078029279 (pbk. : alk. paper); 9780071318204.Subject(s): Export marketing | Export marketing -- Case studiesOnline resources: Publisher description
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF1416 A47 2013 c.2 (Browse shelf) Available 00007081
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF1416 A47 2013 (Browse shelf) Available 00001028
Total holds: 0

Includes bibliographical references and indexes.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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