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Essentials of marketing /

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.
Material type: materialTypeLabelBookPublisher: Australia ; Mason, Ohio : South-Western Cengage Learning, c2012Edition: 7th ed.Description: xxiii, 648 p. : col. ill. ; 28 cm.ISBN: 9780538478342 (pbk); 0538478349 (pbk).Other title: Marketing.Subject(s): Marketing | Marketing -- Management
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415 L2623 2012 (Browse shelf) Available 00001084
Total holds: 0

Previous ed.: 2009.

Includes bibliographical references (p. 612-624) and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG