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Leading edge marketing research : 21st-century tools and practices /

by Kaden, Robert J; Linda, Gerald; Prince, Melvin.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : SAGE Publications, c2012Description: xix, 483 p. : ill. ; 23 cm.ISBN: 9781412991315 (pbk. : alk. paper); 1412991315 (pbk. : alk. paper).Subject(s): Marketing research
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.2 L383 2012 (Browse shelf) Available 00001155
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG