Innovation and strategy of online games [electronic resource] /
by Jong, H. Wi; ProQuest (Firm).
Material type:
BookSeries: Series on technology management: v. 14.Publisher: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, c2009Edition: 1st ed.Description: xx, 220 p. : ill.ISBN: ; .Subject(s): Electronic games industry | Technological innovations | Electronic booksOnline resources: Click to View
Contents:
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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Includes bibliographical references (p. 211-214) and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG