Essentials of marketing research /
by
Zikmund, William G
; Babin, Barry J.
Material type: 
BookPublisher: Australia ; Mason, OH : South-Western Cengage Learning, c2013Edition: 5th ed.Description: xxiv, 452 p. : ill. ; 28 cm.ISBN: 9781133190646 (pbk.); 1133190642 (pbk.).Subject(s): Marketing research
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.2 Z537 2013 (Browse shelf) | Available | 00000847 |
Total holds: 0
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG