Marketing higher education [electronic resource] : theory and practice /
by Maringe, Felix; Gibbs, Paul; ProQuest (Firm).
Material type:
BookPublisher: Maidenhead, England ; New York : Open University Press, 2009Description: xiv, 195 p. : ill.ISBN: ; ; ; .Subject(s): Universities and colleges -- Marketing | Education, Higher -- Marketing | Electronic booksOnline resources: Click to View
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Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG