European business and brand building /
by
Segreto, Luciano
; Institute for Corporate Culture Affairs.
Material type: 
BookPublisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Description: 264 p. : ill. ; 22 cm.ISBN: 9789052017938; 905201793X.Subject(s): Brand name products -- Europe -- Congresses | Branding ( Marketing) -- Europe -- Congresses | Corporate image -- Europe -- Congresses
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 E97 2012 (Browse shelf) | Available | 00001378 |
Total holds: 0
" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG