Normal view MARC view ISBD view

European business and brand building /

by Segreto, Luciano; Institute for Corporate Culture Affairs.
Material type: materialTypeLabelBookPublisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Description: 264 p. : ill. ; 22 cm.ISBN: 9789052017938; 905201793X.Subject(s): Brand name products -- Europe -- Congresses | Branding ( Marketing) -- Europe -- Congresses | Corporate image -- Europe -- Congresses
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HD69 B7 E97 2012 (Browse shelf) Available 00001378
Total holds: 0

" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.

Includes bibliographical references and index.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG