Normal view MARC view ISBD view

Positioning the brand : an inside-out approach /

by Riezebos, H. J; Grinten, Jaap van der.
Material type: materialTypeLabelBookPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Description: xv, 191 p. : ill. ; 22 cm.ISBN: 9780415665186 (hbk. : alk. paper); 0415665183 (hbk. : alk. paper); 9780415665193 (pbk. : alk. paper); 0415665191 (pbk. : alk. paper); 9780203802489 (ebook); 0203802489 (ebook).Subject(s): Product management | Brand name products | Branding (Marketing)
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.15 R544 2012 (Browse shelf) Available 00001379
Total holds: 0

Includes bibliographical references (p. [177]-180) and index.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG