When business meets culture [electronic resource] : ideas and experiences for mutual profit /
by Mu�noz-Seca, Beatriz; Riverola, Josep; ProQuest (Firm).
Material type:
BookPublisher: Basingstoke ; New York : Palgrave Macmillan, 2011Description: xiv, 290 p. : ill.ISBN: ; .Subject(s): Arts -- Economic aspects | Arts -- Management | Electronic booksOnline resources: Click to View
Contents:
Summary: "The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average_GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer"-- Provided by publisher.
pt. 1. Brand -- pt. 2. Focus -- pt. 3. Facilities -- pt. 4. Brains.
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Includes bibliographical references and index.
pt. 1. Brand -- pt. 2. Focus -- pt. 3. Facilities -- pt. 4. Brains.
"The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average_GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG