Distribution channels [electronic resource] : understanding and managing channels to market /
by Dent, Julian; ProQuest (Firm).
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, c2011Edition: 2nd ed.Description: xii, 403 p. : ill.ISBN: ; ; .Subject(s): Marketing channels | Business planning | Electronic booksOnline resources: Click to View
Contents:
pt. 1. Introduction -- pt. 2. Distributors and wholesalers -- pt. 3. Final-tier trade channel players -- pt. 4. Retailers -- pt. 5. Franchising as a route to market.
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Includes index.
pt. 1. Introduction -- pt. 2. Distributors and wholesalers -- pt. 3. Final-tier trade channel players -- pt. 4. Retailers -- pt. 5. Franchising as a route to market.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG