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From Business Cards to Business Relationships : Personal Branding and Profitable Networking Made Easy /

by Graham, Allison.
Material type: materialTypeLabelBookPublisher: Hoboken : John Wiley & Sons, 2012Edition: 2nd ed.Description: 272 p., 22 cm.ISBN: 9781118364239.Other title: Personal Branding and Profitable Networking Made Easy.Subject(s): Business communication | Relationship marketing
Contents:
FROM BUSINESS CARDS TO BUSINESS RELATIONSHIPS: PERSONAL BRANDING AND PROFITABLE NETWORKING MADE EASY; Contents; Preface; Introduction; THE FIRST PILLAR OF PROFITABLE NETWORKING: PERSPECTIVE; Chapter 1: The Power of Building a Profitable Network; Chapter 2: What Does Having a Strong Network Mean to You?; Chapter 3: Expectations; Chapter 4: What Networking Is Not; Chapter 5: Understanding Business Networking; Chapter 6: Friendship versus Business Relationships; Chapter 7: Education and Connection; Summary; THE SECOND PILLAR OF PROFITABLE NETWORKING: PERSONAL BRAND.
Chapter 8: The Business of YOUChapter 9: Overcoming Age Objections; Chapter 10: You Never Know Who's Watching; Chapter 11: Your Ideal Personal Brand; Chapter 12: Reality Check; Chapter 13: Why It Matters; Chapter 14: Personal Hygiene and Grooming; Chapter 15: Professional Wardrobe; Chapter 16: A Smile; Chapter 17: Eye Contact; Chapter 18: Authenticity; Chapter 19: Approachability; Chapter 20: The Tone and Pitch of Your Voice; Chapter 21: Sense of Humor; Chapter 22: Confidence: Part One; Chapter 23: Confidence: Part Two; Chapter 24: Confidence: Part Three.
Chapter 25: Recovering from Embarrassing SituationsChapter 26: Building Your Reputation; Summary; THE THIRD PILLAR OF PROFITABLE NETWORKING: PROCEDURES; Chapter 27: The Fundamentals; Chapter 28: Handshakes; Chapter 29: Name Tags; Chapter 30: Remembering Names; Chapter 31: Forgetting Names; Chapter 32: Dining Etiquette; Chapter 33: Objectives for Attending Events; Chapter 34: Calculating the Return on Investment for Events; Chapter 35: Networking Effectively with Spouses, Friends, and Work Colleagues; Chapter 36: Before an Event; Chapter 37: Understanding Event Flow; Chapter 38: Arrival.
Chapter 39: Mingling FormulaChapter 40: Initiating Dialogue; Chapter 41: Small, but Meaningful, Chat; Chapter 42: Listening; Chapter 43: Creating Mini-Bonds; Chapter 44: Exchanging Contact Information; Chapter 45: Moving On; Chapter 46: Breaking into Group Discussions; Chapter 47: Business Cards; Chapter 48: Communicating YOU; Chapter 49: Developing Your Own 5-10-15-Second Communication; Chapter 50: General Business Etiquette; Summary; THE FOURTH PILLAR OF PROFITABLE NETWORKING: STRATEGIC PLAN; Chapter 51: Now What?; Chapter 52: Th e Logical First Step; Chapter 53: Electronic Filing System.
Chapter 54: Categorizing ContactsChapter 55: Relationship-Development Action Plan; Chapter 56: Following Up; Chapter 57: Transitioning from Social to Business; Chapter 58: Maintaining Relationships; Chapter 59: Tapping into Your Network; Chapter 60: Staying Visible; Chapter 61: Online Networking; Chapter 62: Accessing the Traditional Media; Chapter 63: Finding Your Focus; Chapter 64: Filling Your Calendar; Chapter 65: Analyzing the Options; Chapter 66: Networking Ruts; Summary; Epilogue; About the Author;
Summary: Want to supercharge your life? Effective networking is the answer and this book will teach you how. Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren't seeing their desired results. From Business Cards to Bu.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HD69 S8 G72 2012 (Browse shelf) Available 00001592
Total holds: 0
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HD69 P75 P7288 2011 Project management in practice / HD69 P75 S392 2012 Introduction to project management. HD69 S8 D43 2013 Branding yourself : HD69 S8 G72 2012 From Business Cards to Business Relationships : HD69.T54 H458 2001 Thriving in 24/7 : HD69.T54 K63 1998 The 80/20 principle : HD69 T54 K63 2008 The 80/20 principle :

Description based upon print version of record.

FROM BUSINESS CARDS TO BUSINESS RELATIONSHIPS: PERSONAL BRANDING AND PROFITABLE NETWORKING MADE EASY; Contents; Preface; Introduction; THE FIRST PILLAR OF PROFITABLE NETWORKING: PERSPECTIVE; Chapter 1: The Power of Building a Profitable Network; Chapter 2: What Does Having a Strong Network Mean to You?; Chapter 3: Expectations; Chapter 4: What Networking Is Not; Chapter 5: Understanding Business Networking; Chapter 6: Friendship versus Business Relationships; Chapter 7: Education and Connection; Summary; THE SECOND PILLAR OF PROFITABLE NETWORKING: PERSONAL BRAND.

Chapter 8: The Business of YOUChapter 9: Overcoming Age Objections; Chapter 10: You Never Know Who's Watching; Chapter 11: Your Ideal Personal Brand; Chapter 12: Reality Check; Chapter 13: Why It Matters; Chapter 14: Personal Hygiene and Grooming; Chapter 15: Professional Wardrobe; Chapter 16: A Smile; Chapter 17: Eye Contact; Chapter 18: Authenticity; Chapter 19: Approachability; Chapter 20: The Tone and Pitch of Your Voice; Chapter 21: Sense of Humor; Chapter 22: Confidence: Part One; Chapter 23: Confidence: Part Two; Chapter 24: Confidence: Part Three.

Chapter 25: Recovering from Embarrassing SituationsChapter 26: Building Your Reputation; Summary; THE THIRD PILLAR OF PROFITABLE NETWORKING: PROCEDURES; Chapter 27: The Fundamentals; Chapter 28: Handshakes; Chapter 29: Name Tags; Chapter 30: Remembering Names; Chapter 31: Forgetting Names; Chapter 32: Dining Etiquette; Chapter 33: Objectives for Attending Events; Chapter 34: Calculating the Return on Investment for Events; Chapter 35: Networking Effectively with Spouses, Friends, and Work Colleagues; Chapter 36: Before an Event; Chapter 37: Understanding Event Flow; Chapter 38: Arrival.

Chapter 39: Mingling FormulaChapter 40: Initiating Dialogue; Chapter 41: Small, but Meaningful, Chat; Chapter 42: Listening; Chapter 43: Creating Mini-Bonds; Chapter 44: Exchanging Contact Information; Chapter 45: Moving On; Chapter 46: Breaking into Group Discussions; Chapter 47: Business Cards; Chapter 48: Communicating YOU; Chapter 49: Developing Your Own 5-10-15-Second Communication; Chapter 50: General Business Etiquette; Summary; THE FOURTH PILLAR OF PROFITABLE NETWORKING: STRATEGIC PLAN; Chapter 51: Now What?; Chapter 52: Th e Logical First Step; Chapter 53: Electronic Filing System.

Chapter 54: Categorizing ContactsChapter 55: Relationship-Development Action Plan; Chapter 56: Following Up; Chapter 57: Transitioning from Social to Business; Chapter 58: Maintaining Relationships; Chapter 59: Tapping into Your Network; Chapter 60: Staying Visible; Chapter 61: Online Networking; Chapter 62: Accessing the Traditional Media; Chapter 63: Finding Your Focus; Chapter 64: Filling Your Calendar; Chapter 65: Analyzing the Options; Chapter 66: Networking Ruts; Summary; Epilogue; About the Author;

Want to supercharge your life? Effective networking is the answer and this book will teach you how. Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren't seeing their desired results. From Business Cards to Bu.

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