Includes index.
Introduction to international business -- The international business environment -- Global business strategy -- International marketing strategy -- Finance and accounting -- Managing the international organization -- Human resource management -- Selecting and maintaining global strategic partners -- Ethics and social responsibility in the global marketplace -- Entrepreneurship -- Preparing the international business growth plan budget -- The core.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.