Cases on innovations in educational marketing [electronic resource] : transnational and technological strategies /
by Tripathi, Purnendu; Mukerji, Siran; ProQuest (Firm).
Material type:
BookPublisher: Hershey, Pa. : Business Science Reference, c2011Description: xxi, 369 p. : col. ill.ISBN: ; .Subject(s): Education, Higher -- Marketing -- Cross-cultural studies | Education, Higher -- Marketing -- Technological innovations -- Cross-cultural studies | Transnational education -- Cross-cultural studies | Electronic booksOnline resources: Click to View Summary: "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.
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Includes bibliographical references and index.
"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG