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E-novation for competitive advantage in collaborative globalization [electronic resource] : [edited by] technologies for emerging e-business strategies /

by Pattinson, Hugh; Low, David R; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: Hershey, Pa. : Business Science Reference, 2011Description: xxii, 306 p. : ill. (some col.).ISBN: ; .Subject(s): Electronic commerce | Technological innovations | Electronic booksOnline resources: Click to View
Contents:
section 1. E-marketing and the new collaborative information platform -- section 2. What is e-novation? -- section 3. E-novation marketing issues -- section 4. E-novation business development -- section 5. Emerging e-novation, platforms and marketing.
Summary: "This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and strategies"--Provided by publisher.
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Includes bibliographical references and index.

section 1. E-marketing and the new collaborative information platform -- section 2. What is e-novation? -- section 3. E-novation marketing issues -- section 4. E-novation business development -- section 5. Emerging e-novation, platforms and marketing.

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and strategies"--Provided by publisher.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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