Capturing new markets [electronic resource] : discover how smart companies create opportunities others don't /
by Wunker, Stephen M; ProQuest (Firm).
Material type:
BookPublisher: New York : McGraw-Hill, c2011Edition: 1st ed.Description: xxi, 260 p. : ill.ISBN: ; ; ; .Subject(s): Marketing | Creative ability in business | Electronic booksOnline resources: Click to View
Contents:
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.
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Includes bibliographical references and index.
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG