Intro -- Title page -- Contents -- Acknowledgments -- Introduction -- 1 Getting a handle on advertising -- 2 Advertising in newspapers -- 3 Making television advertising work for you -- 4 Have some fun on radio -- 5 Telephone directories - important for all businesses -- 6 High-impact outdoor signage -- 7 Direct mail advertising -- 8 Advertising in magazines -- 9 Advertising with other businesses -- 10 Writing your advertisement - the copy is critical -- 11 Using the internet to advertise your business -- Bonus Section - 20 more advertising tips -- A final word from the author -- Glossary of advertising terms -- Smart advertising words and phrases -- Blank forms and advertising checklists -- Recommended reading.

Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.