Dictionary of Marketing.
by Ivanovic, A; Collin, P.H; Collin, Peter.
Material type:
BookEdition: 3rd ed.Description: 1 online resource (304 pages).ISBN: 9781408102138; .Subject(s): Electronic booksOnline resources: Click to View Summary: Marketing speak' can baffle even the most experienced insiders. This dictionary provides a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar, and an encyclopedic commentary. This is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business. Supplements provide a SWOT analysis, sample rate card and print-specification form, while quotations from magazines and newspapers give real-world examples of terms used in context.
Marketing speak' can baffle even the most experienced insiders. This dictionary provides a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar, and an encyclopedic commentary. This is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business. Supplements provide a SWOT analysis, sample rate card and print-specification form, while quotations from magazines and newspapers give real-world examples of terms used in context.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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