Cover -- Contents -- Unit 1 :Introduction To Managerial Economics -- Chapter 1 :Nature And Scope Of Managerial Economics -- Chapter 2 :Objectives Of The Firm -- Chapter 3 :Optimisation Technique And New Management Tools Of Optimisation -- Unit 2 :Basic Economic Principles And Theory Of Demand -- Chapter 4 : Basic Economic Principles -- Chapter 5 :Demand Analysis -- Chapter 6 :Elasticity Of Demand -- Chapter 7 :Demand Estimation -- Chapter 8 :Demand Forecasting -- Chapter 9 :Supply Analysis -- Unit 3 :ProductionAnalysis -- Chapter 10 : Production Function And Returns To Scale -- Chapter 11 :Economies Of Scale -- Unit 4 :CostTheory -- Chapter 12 :Cost Theory And Estimation -- Unit 5 :MarketStructureAndPricingPractices -- Chapter 13 :Market Structure: Different Competitive Situation -- Chapter 14 :Price Equilibrium In A Perfectly Competitive Market -- Chapter 15 :Theory Of Profit Maximisation -- Chapter 16 :Price-Output Determination In Perfect Competition -- Chapter 17 :Monopoly -- Chapter 18 :Monopolistic Competition -- Chapter 19 :Oligopoly -- Chapter 20 :Pricing : Philosophy And Methods In Practice -- Chapter 21 :Profit Management.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.