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Business Management - II (Marketing and Finance).

by Reddy, Dr. P.N; Appannaiah, Prof. H.R; Sathyaprasad, Dr. B.G.
Material type: materialTypeLabelBookDescription: 1 online resource (558 pages).ISBN: 9781282812741.Subject(s): Electronic booksOnline resources: Click to View
Contents:
Cover -- Contents -- Part-A : Marketing -- Marketing Concepts -- Marketing Functions -- Marketing Environment -- Product Planning -- Price Strategies -- Promotion -- Advertising -- Salesmanship -- Distribution -- Part-B : Finance -- Financial Management -- Financial Plan -- Financing Decision -- Investment Decision -- Dividend Decision -- Working Capital Management -- Ratio Analysis.
Summary: PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions3. Marketing Environment 4. Product Planning 5. Price Strategies 6. Promotion 7. Advertising 8. Salesmanship 9. Distribution PART-B: FINANCE1. Financial Management 2. Financial Plan 3. Financing Decision 4. Investment Decision 5. Dividend Decision 6. Working Capital Management 7. Ratio Analysis.
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Cover -- Contents -- Part-A : Marketing -- Marketing Concepts -- Marketing Functions -- Marketing Environment -- Product Planning -- Price Strategies -- Promotion -- Advertising -- Salesmanship -- Distribution -- Part-B : Finance -- Financial Management -- Financial Plan -- Financing Decision -- Investment Decision -- Dividend Decision -- Working Capital Management -- Ratio Analysis.

PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions3. Marketing Environment 4. Product Planning 5. Price Strategies 6. Promotion 7. Advertising 8. Salesmanship 9. Distribution PART-B: FINANCE1. Financial Management 2. Financial Plan 3. Financing Decision 4. Investment Decision 5. Dividend Decision 6. Working Capital Management 7. Ratio Analysis.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG