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Marketing Management.

by Sarangi, S.K.
Material type: materialTypeLabelBookDescription: 1 online resource (606 pages).ISBN: 9781282604100; .Subject(s): Electronic booksOnline resources: Click to View
Contents:
Cover -- Contents -- Marketing Management -- Marketing Functions -- Innovation I n Marketing -- Consumer Behaviour -- Product -- Pricing -- Channels of Distribution -- Promotion and Promotional Mix -- Sales Management -- Distribution Management -- Sales Promotion -- Marketing Strategy -- Marketing Research -- Special Marketing -- Business and Marketing -- Ethics in Business Marketing -- Export Management -- International Marketing -- Globalisation -- Advertising -- Case Studies -- Various Related Laws -- Technology Marketing -- BIBLIOGRAPHY.
Summary: CHAPTER 1 MARKETING MANAGEMENTCHAPTER 2 MARKETING FUNCTIONSCHAPTER 3 INNOVATION IN MARKETINGCHAPTER 4 CONSUMER BEHAVIOURCHAPTER 5 PRODUCTCHAPTER 6 PRICINGCHAPTER 7 CHANNELS OF DISTRIBUTIONCHAPTER 8 PROMOTION AND PROMOTIONAL MIXCHAPTER 9 SALES MANAGEMENTCHAPTER 10 DISTRIBUTION MANAGEMENTCHAPTER 11 SALES PROMOTIONCHAPTER 12 MARKETING STRATEGYCHAPTER 13 MARKETING RESEARCHCHAPTER 14 SPECIAL MARKETINGCHAPTER 15 BUSINESS AND MARKETINGCHAPTER 16 ETHICS IN BUSINESS AND MARKETINGCHAPTER 17 EXPORT MANAGEMENTCHAPTER 18 INTERNATIONAL MARKETINGCHAPTER 19 GLOBALISATIONCHAPTER 20 ADVERTISINGCHAPTER 21 CASE STUDIESCHAPTER 22 VARIOUS RELATED LAWSCHAPTER 23 TECHNOLOGY MARKETINGBIBILOGRAPHY.
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Cover -- Contents -- Marketing Management -- Marketing Functions -- Innovation I n Marketing -- Consumer Behaviour -- Product -- Pricing -- Channels of Distribution -- Promotion and Promotional Mix -- Sales Management -- Distribution Management -- Sales Promotion -- Marketing Strategy -- Marketing Research -- Special Marketing -- Business and Marketing -- Ethics in Business Marketing -- Export Management -- International Marketing -- Globalisation -- Advertising -- Case Studies -- Various Related Laws -- Technology Marketing -- BIBLIOGRAPHY.

CHAPTER 1 MARKETING MANAGEMENTCHAPTER 2 MARKETING FUNCTIONSCHAPTER 3 INNOVATION IN MARKETINGCHAPTER 4 CONSUMER BEHAVIOURCHAPTER 5 PRODUCTCHAPTER 6 PRICINGCHAPTER 7 CHANNELS OF DISTRIBUTIONCHAPTER 8 PROMOTION AND PROMOTIONAL MIXCHAPTER 9 SALES MANAGEMENTCHAPTER 10 DISTRIBUTION MANAGEMENTCHAPTER 11 SALES PROMOTIONCHAPTER 12 MARKETING STRATEGYCHAPTER 13 MARKETING RESEARCHCHAPTER 14 SPECIAL MARKETINGCHAPTER 15 BUSINESS AND MARKETINGCHAPTER 16 ETHICS IN BUSINESS AND MARKETINGCHAPTER 17 EXPORT MANAGEMENTCHAPTER 18 INTERNATIONAL MARKETINGCHAPTER 19 GLOBALISATIONCHAPTER 20 ADVERTISINGCHAPTER 21 CASE STUDIESCHAPTER 22 VARIOUS RELATED LAWSCHAPTER 23 TECHNOLOGY MARKETINGBIBILOGRAPHY.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG