Marketing Management.
by Sherlekar, S.A; Gordon, E.
Material type:
BookDescription: 1 online resource (230 pages).ISBN: 9781282812369.Subject(s): Electronic booksOnline resources: Click to View
Contents:
Summary: 1. OVERVIEW OF MARKETING 2. BUYER/CONSUMER BEHAVIOUR 3. MARKET SEGMENTATION4. PRODUCT PLAN 5. PRICING 6. MANAGING DISTRIBUTION CHANNELS (PART-I) 7. MANAGING DISTRIBUTION CHANNELS (PART-II)8. ADVERTISING 9. SALES PROMOTION.
Cover -- Contents -- Overview Of Marketing -- Buyer/Consumer Behaviour -- Market Segmentation -- Product Plan -- Pricing -- Managing Distribution Channels (Part-I) -- Managing Distribution Channels (Part-II) -- Advertising -- Sales Promotion.
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Cover -- Contents -- Overview Of Marketing -- Buyer/Consumer Behaviour -- Market Segmentation -- Product Plan -- Pricing -- Managing Distribution Channels (Part-I) -- Managing Distribution Channels (Part-II) -- Advertising -- Sales Promotion.
1. OVERVIEW OF MARKETING 2. BUYER/CONSUMER BEHAVIOUR 3. MARKET SEGMENTATION4. PRODUCT PLAN 5. PRICING 6. MANAGING DISTRIBUTION CHANNELS (PART-I) 7. MANAGING DISTRIBUTION CHANNELS (PART-II)8. ADVERTISING 9. SALES PROMOTION.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG