The Internet economy has changed just about everything about how businesses find and cultivate customers. A new paradigm for identifying, approaching and developing customers involves more than the details of assembling a broadcast e-mail. It's a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. Jack Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing terms of online business. His opinions are distinctive... and well-informed. In a marketplace that calls just about everything "genius," Burke dares to tell the truth about marketing and customer service plans that work-and ones that don't.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.