COVER -- CONTENTS -- ABOUT THE AUTHORS -- GENERAL INTRODUCTION: USES OF SOCIAL MEDIA IN AN INTERNATIONAL FRANCHISE SYSTEM( -- Definition of Social Media -- What kinds of social media are popular and how do they work -- Content of / legal goods on social media websites -- How social media websites are used -- Franchisors -- Franchisees -- Customers of franchise-systems / brands -- Employees -- USE OF THE INTERNET BY FRANCHISORS AND FRANCHISEES - LEGAL ISSUES -- Trademark issues -- Copyright and related issues -- Advertising practices -- Franchise offers/sales -- Internet marketing vs. contractual exclusivity -- Twitter and other postings of franchisees vs. contractual secrecy obligations -- Privacy and data protection -- U.S. perspective -- E.U. perspective -- Non-contractual measures to control franchisee social media behavior -- Jurisdiction issues -- Minor contracting -- BRAND CONTROL INTERNATIONALLY -- In-house monitoring programs -- Use of monitoring services -- International franchisees having monitoring and reporting responsibility -- Multiple country international trademark and domain name protections -- International trademark registration mechanisms -- Domain name registration internationally -- Multiple country international copyright registrations -- REFLECTING SOCIAL MEDIA IN INTERNATIONAL FRANCHISE AGREEMENTS -- Brand protection - trademarks -- Brand protection - Copyright materials -- Trade secrets and confidential information -- Personal information privacy -- Advertising, marketing and promotion -- Contests -- Defamation (libel and slander) -- Employment law issues -- Third party liability issues -- BEST PRACTICE CONSIDERATIONS -- CONCLUSION -- Do's -- Don'ts.

The use of social networking services or social media like Facebook, Twitter, YouTube, MySpace and many others has grown exponentially in recent years. These media phenomena are increasingly used by brand owners, their customers and their employees. This report deals with some of the challenging legal issues that have arisen along with the use of such sites and the particular impact of such issues on international franchising. It provides practical guidance on how such use should be managed and controlled in international franchise arrangements. Because of the relative infancy of most social media and their recent adoption by franchise systems, many of these issues have only recently been identified and the bulk are still searching for a final resolution.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.