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PR 2.0 Is Here.

by Breakenridge, Deirdre.
Material type: materialTypeLabelBookDescription: 1 online resource (10 pages).ISBN: 9781282518155; .Subject(s): Electronic booksOnline resources: Click to View
Contents:
Cover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media.
Summary: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.&p&Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.&/p&&p&PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, &i&all the way to consumers&/i&. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.&/p&&p&If you liked this Element, read more from Deirdre Breakenridge, including &i&PR 2.0: New Media, New Tools, New Audiences&/i& (ISBN: 9780321510075).&/p&&p&Available in print and digital formats.&/p&.
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Cover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media.

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.&p&Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.&/p&&p&PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, &i&all the way to consumers&/i&. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.&/p&&p&If you liked this Element, read more from Deirdre Breakenridge, including &i&PR 2.0: New Media, New Tools, New Audiences&/i& (ISBN: 9780321510075).&/p&&p&Available in print and digital formats.&/p&.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG