Cover -- Contents -- Part 1 Why are we here? -- A story about simplicity -- The power of simplicity -- Increasing complexity is unsustainable -- Not that kind of simple -- Character -- Fake simplicity -- Know yourself -- Part 2 Setting a vision -- Two ways to describe what's core -- Get out of your office -- What to look for -- Three types of user -- Why you should ignore expert customers -- Design for the mainstream -- What mainstreamers want -- Emotional needs -- Simplicity is about control -- Choosing the right "what -- Describing the user experience -- Putting it all together -- World, character, plot -- Extreme usability -- The quick and dirty way -- Insight -- Getting the right vision -- Share it -- Part 3 Four strategies for simplicity -- Simplify this -- The remote control -- The four strategies -- Part 4 Remove -- Remove -- How not to do it -- Focus on what's core -- Kill lame features -- What if the user...? -- But our customers want it -- Solutions, not processes -- When features don't matter -- Will it hurt? -- Prioritizing features -- Load -- Decisions -- Distractions -- Smart defaults -- Options and preferences -- When one option is too many -- Errors -- Visual clutter -- Removing words -- Simplifying sentences -- Removing too much -- You can do it -- Focus -- Part 5 Organize -- Organize -- Chunking -- Organizing for behavior -- Hard edges -- Alphabets and formats -- Search -- Time and space -- Grids -- Size and location -- Layers -- Color coding -- Desire paths -- Part 6 Hide -- Hide -- Infrequent but necessary -- Customizing -- Automatic customization -- Progressive disclosure -- Staged disclosure -- X doesn't mark the spot -- Cues and clues -- Making things easy to find -- After you hide -- Part 7 Displace -- Displace -- Displacing between devices -- Mobile vs. desktop -- Displacing to the user -- What users do best.

Creating open experiences -- Kitchen knives and pianos -- Unstructured data -- Trust -- Part 8 Before we go -- Conservation of complexity -- Details -- Simplicity happens in the user's head -- Photo Credits -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z.

In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.