Cover -- Table of Contents -- CHAPTER 1 User Experience and Why It Matters -- Everyday Miseries -- Introducing User Experience -- From Product Design to User Experience Design -- Designing (for) Experience: Use Matters -- User Experience and the Web -- Good User Experience Is Good Business -- Minding Your Users -- CHAPTER 2 Meet the Elements -- The Five Planes -- The Surface Plane -- The Skeleton Plane -- The Structure Plane -- The Scope Plane -- The Strategy Plane -- Building from Bottom to Top -- A Basic Duality -- The Elements of User Experience -- The Strategy Plane -- The Scope Plane -- The Structure Plane -- The Skeleton Plane -- The Surface Plane -- Using the Elements -- CHAPTER 3 The Strategy Plane: Product Objectives and User Needs -- Defining the Strategy -- Product Objectives -- Business Goals -- Brand Identity -- Success Metrics -- User Needs -- User Segmentation -- Usability and User Research -- Creating Personas -- Team Roles and Process -- CHAPTER 4 The Scope Plane: Functional Specifications and Content Requirements -- Defining the Scope -- Reason #1: So You Know What You're Building -- Reason #2: So You Know What You're Not Building -- Functionality and Content -- Defining Requirements -- Functional Specifications -- Writing It Down -- Content Requirements -- Prioritizing Requirements -- CHAPTER 5 The Structure Plane: Interaction Design and Information Architecture -- Defining the Structure -- Interaction Design -- Conceptual Models -- Error Handling -- Information Architecture -- Structuring Content -- Architectural Approaches -- Organizing Principles -- Language and Metadata -- Team Roles and Process -- CHAPTER 6 The Skeleton Plane: Interface Design, Navigation Design, and Information Design -- Defining the Skeleton -- Convention and Metaphor -- Interface Design -- Navigation Design -- Information Design -- Wayfinding.

Wireframes -- CHAPTER 7 The Surface Plane: Sensory Design -- Defining the Surface -- Making Sense of the Senses -- Smell and Taste -- Touch -- Hearing -- Vision -- Follow the Eye -- Contrast and Uniformity -- Internal and External Consistency -- Color Palettes and Typography -- Design Comps and Style Guides -- CHAPTER 8 The Elements Applied -- Asking the Right Questions -- The Marathon and the Sprint -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W.

Web design is more than just creating clean code and sharp graphics. A site that really works fulfills strategic objectives while meeting users needs. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.