Cover -- Contents -- Acknowledgments -- About the Authors -- Dedication -- The Big Picture -- Foreword -- Introduction: Creating a Fortune with the Base of the Pyramid -- Part One: Roadmaps for Success -- Chapter 1 Building Better Ventures with the Base of the Pyramid: A Roadmap -- Chapter 2 Innovation for the BoP: The Patient Capital Approach -- Part Two: Strategic Opportunities -- Chapter 3 Taking the Green Leap to the Base of the Pyramid -- Chapter 4 Needs, Needs, Everywhere, But Not a BoP Market to Tap -- Part Three: Effective Implementation -- Chapter 5 A Micro-Level Approach to Understanding BoP Markets -- Chapter 6 Reframing Design for the Base of the Pyramid -- Chapter 7 BoP Venture Formation for Scale -- Conclusion: A Continuing Journey -- Appendix: Attendees from 2009 Conference: Creating a Shared Roadmap -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z.

“Anyone interested in the challenges and opportunities faced by the low-income people must read this well-researched book. At a time when intellectual discourse on this important topic is urgently needed, London’s and Hart’s book combines a wealth of experience in the corporate setting with a deep understanding of economics. Needless to say, we are in the midst of multiple global crises threatening the well-being of all. This book is an attempt to give capitalism new strategies for responding to those crises.” --Muhammad Yunus, Head of Grameen   “This book demonstrates that the most socially useful business models to serve the Base of the Pyramid are those which are created for the market they seek to serve, incorporating appropriate green technologies and innovation-oriented strategies in venture development. Such ventures can go on to achieve the higher purpose of BoP businesses: poverty alleviation.” --Ratan Tata, CEO, Tata Industries   “More than a decade ago, C.K. Prahalad and others first opened our eyes to the huge opportunities inherent in Base of the Pyramid markets. This book captures the thinking of the last 10 years and confirms that those opportunities are greater than ever. As such, it is a fitting tribute to Prahalad and his fellow pioneers--and an essential read for anyone wishing to understand and capitalize upon the real potential of BoP marketplaces.” --Paul Polman, Chief Executive, Unilever   “A crucial and most creative re-framing of the BoP debate: The authors look at the world’s poor not just as four billion more consumers, but also as a source of talented entrepreneurs--potential business partners ready to enter the formal economy to put their assets to work and lift themselves, and their countries, out of poverty.” --Hernando de

Soto, Institute for Liberty and Democracy     During the last decade, first-generation “Base of the Pyramid” (BoP) ventures focused primarily on “finding a fortune at the BoP“ by selling existing goods to and sourcing familiar products from the world’s four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through that experience, crucial lessons have been learned. Innovators are now succeeding--thanks to a more sophisticated and nuanced approach based on “creating a fortune with the BoP.”   In this book, co-editors Ted London, Stuart L. Hart, and other leading BoP thought and practice leaders show how to apply these second-generation BoP innovations, techniques, and business models. You’ll learn how to build successful business ventures, create sustainable business ecosystems, design new technologies with the BoP in mind, and even transform entire sectors through collaborative entrepreneurship. Key lessons to be learned include   Roadmaps for Success •  A roadmap for venture development •  Patient capital and innovation for the BoP   Strategic Opportunities •  The “Green Leap” and the BoP •  Turning BoP needs into markets   Effective Implementation •  Understanding the BoP at the micro level •  Reframing design for the BoP •  Scaling up BoP ventures  .

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.