Intro -- Contents -- About the Author -- Acknowledgements -- Chapter 1: Introduction: Omg! The Internet Ate My Business -- From Living It, to Writing About It -- A Name for 'It' - Creative Disruption -- What Should We Do About It? -- This Book in Bullet Points -- Chapter 2: The Era of Creative Disruption -- A New Physics of Business -- Three Degrees of Creative Disruption -- External Forces of Creative Disruption -- The Next Wave of Creative Disruption -- Chapter 3: The Incumbent's Dilemma - and Solution -- Britannica: An Educational Experience -- Ibm and Apple: Lessons From Big Tech Turnarounds -- Hmv: Reinventing a Fallen Retail Hero -- The incumbent's Solution: Three Processes of Reinvention -- Chapter 4: The Checklist: Critical Factors for Successful Reinvention -- The Right Ownership -- Capital Structure -- Leaders Committed to Transformation -- The Right People: Firestarters, Rockstars and Fixers -- The Right Mindset: No Denial, Delusion, Distraction or Bewilderment -- The 'C' Word: Taking a Smart Approach to Cannibalisation -- Chapter 5: Transform the Core -- The Transformation Challenge for Record Labels -- Stick to What You Do - Reinvent How You Do It -- Challenge All Your Assumptions About Your Customers and Consumers -- Define What Your Core Is and What it's Going to Be -- Identify the Four Different Types of Core Activity -- Look After Your Brand and It Will Look After You -- Don'T Be Proud: Pinch Ideas From Your Disruptors -- Bring People With You -- Structure Your Business to Reflect what's Core and what's Edge -- Deutsche Post and Nokia - How a Strong Core Helps -- Chapter 6: Find Big Adjacencies -- Here Be Monsters -- Cisco Systems and Wpp - the Long-Term Success of Continuously Evolving Corporations -- The Two Critical Elements of Successful Adjacency Strategies -- The Danger of the Bda -- The Retreat to the Physical.

Take Five: Newspaper Groups in Search of Adjacencies -- The Cautionary Tale of Johnston Press -- Two Great American Newspapers -- Two Very Different Businesses -- Naspers and Schibsted: Adjacency Seekers on Steroids -- Chapter 7: Innovate At the Edges -- Build or Buy - Know Your Limits -- The Innovation Unit: Lessons From Apollo 13 and The Economist -- Open Innovation -- Transform the Core By Innovating At the Edges - the Relaunch of Ba.Com -- Corporate Venturing -- Chapter 8: Putting It All Together: Kodak's Long Road Back -- Pre-1993: the Seeds of Decline, Sown in Growth -- Innovating At the Edges -- Enter George Fisher: Rockstar Ceo -- 2010 and Beyond -- Where Has It Gone Right? -- Chapter 9: Out of Print: the Reinvention of Book Publishers -- The Delights of Double Disruption -- The Next Wave of Disruption -- The Heart of the Problem: a New Role in a New World -- The Science of Hits -- Beyond Books - and Even E-Books -- Fighting for a Place At the Table -- Epilogue: What Happens Next? -- Index.

There’s been a change in the rules.  Digital technologies are having a profound effect on business and industry. They’ve ripped up traditional business models and have created both opportunities and challenges for businesses in the 21st century. What are you going to do? How will you ensure your business not only survives, but thrives on the digital revolution? In Creative Disruption, Simon Waldman shows you how new businesses and new entrepreneurs have emerged, and how they’ve capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as Encyclopaedia Britannica, Kodak,  IBM, HMV and  the turn around of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of re-invention.  This change isn’t going to be quick and it isn’t going to be easy. But if you want your company to survive, you have no alternative.  What is creative disruption? What does it mean for the business world? How is the digital world going to change what you do?  In this accessible and highly engaging book, Simon Waldman gives you the stories of what’s worked, and tells the tales of those things that failed. Explaining why this big problem needs big solutions, he’ll show you what your company needs to do, to survive:  Transform your core businessFind big adjacencies Innovate at the edges Defining the problem is helpful, but, solving it is what counts. Creative Disruption will help you do just that.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.