Cover -- The Financial Times Guide to Business Start Up 2011 -- Contents -- Acknowledgements -- Update for The Financial Times Guide to Business Start Up -- Chapter 1: You and Your Ideas -- Chapter 2: Who Will Buy? -- Chapter 3: A Spot of Coaching -- Chapter 4: Your Business Identity -- Chapter 5: Are You Sure? -- Chapter 6: The Business Plan -- Chapter 7: Timing the Jump -- Chapter 8: Less Than 100 Per Cent -- Chapter 9: Off the Peg -- Chapter 10: Franchises -- Chapter 11: Beating the Pirates -- Chapter 12: The Right Name -- Chapter 13: Getting the Message Across -- Chapter 14: Getting New Customers -- Chapter 15: Building Customer Relationships -- Chapter 16: How to Set a Price -- Chapter 17: Choosing Your Workplace -- Chapter 18: Information Technology - and Other Equipment -- Chapter 19: Professional Back-Up -- Chapter 20: Getting the Right Staff -- Chapter 21: Your Rights and Duties As An Employer -- Chapter 22: Your Business and the Environment -- Chapter 23: Insurance -- Chapter 24: Forecasting -- Chapter 25: Raising the Money -- Chapter 26: Staying Afloat -- Chapter 27: Moving Ahead -- Chapter 28: Not Waving But Drowning -- Chapter 29: Keeping the Record Straight -- Chapter 30: Tax -- Chapter 31: Vat -- Chapter 32: Pensions and Retirement -- References -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.