Small message, big impact : the elevator speech effect /
by
Sjodin, Terri L
.
Material type: 
BookPublisher: New York : Portfolio/Penguin, 2012Edition: Rev. ed.Description: xx, 219 p. : ill. ; 22 cm.ISBN: 9781591845485.Subject(s): Business presentations | Business communication | Interpersonal communication
Contents:
Introduction: concept. The elevator speech + the butterfly effect = the elevator speech effect -- The elevator speech: a small message can have a big impact -- Define your intention -- The basic core outline to get you started -- It's not one thing; it's three things -- Build a persuasive case -- Get creative and bring the message to life -- Delivery: speak in your own authentic voice -- Earn the right to be heard -- "Plus-ing" the elevator speech -- Walk through it before you run with it -- It's a dance: practice and evaluate to improve and grow -- Nuggets of advice and answers to frequently asked questions.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5718.22 S586 2012 (Browse shelf) | Available | 00001866 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5718.22 R49 2010 Presentation zen design : | HF5718.22 R49 2014 Presentation Zen design : | HF5718.22 R536 2012 The complete guide to business school presenting : | HF5718.22 S586 2012 Small message, big impact : | HF5718.22 S738 2013 Mastering presentations : | HF5718.22 T455 2013 Develop your presentation skills / | HF5718.22 W35 1995 What to say when... you're dying on the platform : |
Includes index.
Introduction: concept. The elevator speech + the butterfly effect = the elevator speech effect -- The elevator speech: a small message can have a big impact -- Define your intention -- The basic core outline to get you started -- It's not one thing; it's three things -- Build a persuasive case -- Get creative and bring the message to life -- Delivery: speak in your own authentic voice -- Earn the right to be heard -- "Plus-ing" the elevator speech -- Walk through it before you run with it -- It's a dance: practice and evaluate to improve and grow -- Nuggets of advice and answers to frequently asked questions.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG