The marketing matrix : how the corporation gets its power--and how we can reclaim it /
by
Hastings, Gerard
.
Material type: 
BookPublisher: Abingdon, Oxon ; New York : Routledge, 2013Description: xviii, 203 p. : ill. ; 24 cm.ISBN: 9780415678612 (hardback); 0415678617 (hardback); 9780415678629 (pbk.); 0415678625 (pbk.).Subject(s): Marketing -- Management | Consumption (Economics) | Consumer behavior | Manipulative behavior
Contents:
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 H3653 2013 (Browse shelf) | Available | 00001979 |
Total holds: 0
Includes bibliographical references and index.
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG