This paper focuses on recruiting participants for community practice interventions. We begin by presenting a case study of the recruitment methods used in a community-based development effort in the southeastern United States. In the next sections, we review some key issues in recruitment as discussed in the community practice and social movement literatures, and use them to reflect upon the case study. In the final section, we try to make social movement theory more accessible to community practitioners by developing a set of principles for use in recruitment.

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