Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 W44 2013 c.3 (Browse shelf) | Available | 00021039 | ||
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 W44 2013 c.2 (Browse shelf) | Available | 00021038 | ||
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 W44 2013 c.4 (Browse shelf) | Available | 00021071 | ||
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 W44 2013 c.5 (Browse shelf) | Available | 00021072 | ||
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 W44 2013 (Browse shelf) | Available | 00002122 |
HD69 B7 W44 2013 c.2 Designing brand identity : | HD69 B7 W44 2013 c.3 Designing brand identity : | HD69 B7 W44 2013 c.4 Designing brand identity : | HD69 B7 W44 2013 c.5 Designing brand identity : | HD69 B7 X467 2012 香港卓越品牌 : | HD69 P75 B7623 2010 Managing projects : | HD69 P75 B87 2013 Project management : |
Includes bibliographical references and indexes.
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--