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One billion customers : lessons from the front lines of doing business in China /

by McGregor, James.
Material type: materialTypeLabelBookSeries: Wall Street journal book. Publisher: New York : Free Press, 2007Edition: 1st Wall Street Journal trade pbk. ed.Description: xxi, 320 p. : maps ; 22 cm.ISBN: 9780743258418 (pbk.); 074325841X (pbk.).Subject(s): Business enterprises, Foreign -- Government policy -- China | Investments, Foreign -- China | China -- Economic conditions -- 2000- | China -- Commercial policy | China -- Foreign economic relationsOnline resources: Publisher description | Sample text | Table of contents only
Contents:
Introduction : A startup and a turnaround -- The grand bargain -- Same bed, different dreams -- Eating the Emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the future.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HC427.95 M43 2007 (Browse shelf) Available 00002199
Total holds: 0

Originally published 2006; with a new afterword by the author.

Includes index.

Introduction : A startup and a turnaround -- The grand bargain -- Same bed, different dreams -- Eating the Emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the future.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG