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Principles of direct, database and digital marketing /

by Tapp, Alan; Whitten, Ian; Housden, Matthew.
Material type: materialTypeLabelBookPublisher: New York : Pearson, 2014Edition: 5th ed.Description: xiv, 559 p. ; 25 cm.ISBN: 9780273756507.Uniform titles: Principles of direct and database marketing.Subject(s): Direct marketing | Database marketing | Internet marketing
List(s) this item appears in: February 2023 New Additions
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.126 T35 2014 (Browse shelf) Available 00029588
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG