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Strategic brand management : a European perspective /

by Keller, Kevin Lane; Aperia, Tony; Georgson, Mats.
Material type: materialTypeLabelBookPublisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Edition: 2nd ed.Description: xxv, 940 p. : ill. ; 25 cm.ISBN: 9780273737872 (pbk.); 0273737872 (pbk.).Subject(s): Brand name products -- Management | Brand name products -- Europe -- Management
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HD69 B7 K449 2012 (Browse shelf) Available 00003127
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG